Originally I bought this with the idea of using it for Halloween, but truthfully I had been looking for a product like this. I like the idea of color mascara and not many brands offer it.
I had high hopes for this mascara. In my mind, I envisioned a bright lavender mascara that curled and lifted my lashes as well as it colored them. Although I’ll be specifically reviewing the purple color mascara, things like the brush, formula and price point won’t vary from color to color.
I think that it’s common for us to give a pass to colored mascara in areas we wouldn’t for regular mascara. Almost as if because it has some color to it, it doesn’t have to serve as well being a regular mascara and doing the things mascara does. There may be some truth to this, after all most people don’t buy colored mascara to lengthen their lashes, that’s not really the point. However when these functions don’t exist you realize you miss them.
In the case of NYX’s colored mascara there was not much lengthening or curling to be had. It truly just served as something colorful to coat your eyelashes. The color itself was pretty good, I definitely liked the pastel purple as compared to the darker purples on the market. My only color related complaint was that the vibrancy did fade as time went on and it dried. Speaking of drying…it took a LONG time to dry. Even when it was seemingly dry it still felt tacky. During this tacky period my eyelashes stuck together every time I blinked. The smell of this mascara was really strong, most mascaras do not smell like anything that should go near your eyes if we are truthful, but this was that smell multiplied. The wand was the definition of nothing special. It was as straight as can be and resembled closest to a lipgloss applicator.
To put it simply this mascara left me with mixed feelings. I liked the color of it, but it was only temporarily the color that I wanted. The time it took to dry was definitely a downside. The good news is at only $7.00 I don’t feel like it was a mistake. I think having a colored mascara as a part of your makeup collection is a nice option to change things up and this product fills that spot.