Freelancing is like swimming in the ocean by yourself for the first time. There’s fear, constant waves and much bigger fish surrounding you. I can’t say that those things go away even after time passes, but you get your footing, you know your brand (yourself) and you gain confidence.
If you are considering going it on your own here’s a few things to think about:
Let’s start from the beginning, let’s say as of a few days ago you are officially up and running, what now?
- Get out there. Spread the news. Tell anyone and everyone. Neighbors, Facebook friends, nearby businesses. It can be uncomfortable because there’s no team or boss you will refer to as for the reason for your visit, but keep in mind most people can appreciate the excitement of the formation of something new. It’s not to push yourself on them, just inform them that “Hey I’m here and this is what I do now.” Exchange information if appropriate and they’ll call you if they need you.
- Go to Networking Events. These can be a little overwhelming as you’ll be meeting a lot of new people in a short amount of time, but you never know if you stick in someone’s head. If nothing comes of it nothing lost.
- Consider pairing up with another freelancer. This doesn’t make you a “tag-team” and if it does it may only be for a short time, experience is always good and sometimes people prefer hiring more people to get the job done.
- Know your product, then sell it. This is really important. What can you provide?What’s your style? How much will you charge? What makes you different? All important to establish. Once you know that sell it. Showcase the best of your work and who you are. Luckily these days you don’t need to pay someone to do that, social media is convenient and inexpensive if it costs anything. After all who knows you better than you?
- Keep yourself updated and current. Update your business with the times. You may not run it the same way you did last year or even last month.
- Strike up conversations anywhere and everywhere. Unless you’re walking around with a sign on no one will really know what you do. If you’re working out of your house or traveling all the time there’s no place established for people to walk in and know what you offer. You never know who you’re sitting next to or what they need. This is also a good way to learn more. It’s the little tips that you pick up along the way that can sometimes make a difference.
- It’s harder than most other jobs. This is more of an opinion, however from what I’ve seen it’s a popular one. Your success is in your hands. Positive as that may be, it can be overwhelming at times.